Currently, the society has 24 members from all sectors of tourism related enterprise. The Cook Islands Tourism Corporation, national and international travel agencies have been advertising Atiu well. But there is nothing better than having an insider's view: We would like to help them in their much appreciated efforts by creating our own means of promotion. The Society was established for the promotion and encouragement of the commercial business and welfare activities relating to tourism on the island of Atiu. Our aim is to promote co-operation between members and business, to assist them in better furtherance of their objectives, and to promote the creation of new tourism related businesses and activities. It is of utmost importance to us also to assist in the conservation of local culture, of historical sites, the maintenance of areas of touristic interests and to observe environmental impact of tourism related activities. We would like to assist in the marketing of Atiu tourism within the Cook Islands and abroad, and we will do our best to inform and educate the general public in the Cook Islands and abroad of the existence of Atiu as a tourism destination.

We believe that Atiu is so unique and beautiful that it almost resembles  Paradise. In true Polynesian fashion we would like to share this uniqueness and beauty with you. Let us host you on our little island and provide you with relaxation , recreation,  information and unforgettable memories that will last you a lifetime!

Message from the Chairperson

Kia Orana,

Welcome to Atiu Island in the Cook Islands. Though a very small tourist destination by international standards,  it is yet one of the most peaceful places in the Pacific. You will find our people warm-hearted, very friendly and of genuine willingness to share their island paradise with you. Do come and find it out for yourself!

Nikau Tangaroa OBE, JP
(Chairperson)